Building advertising machines are mainly used in residential areas, properties, office buildings and other places. It is a new network media technology product tailored to provide high-end consumers with cultural communication and social environmental issues. The advertising machine can play some pictures and videos. Text, interstitial advertising , And corporate subtitles, etc., can play some designated content at a designated time, so that people can see this clearly structured advertising screen when they take the elevator. First, it is effective and pertinent for the building advertising machine in the community: it effectively locks business owners, civil servants, managers, white-collar workers, etc., and secondly, the building advertising machine in the community has a high arrival rate and heavy coverage of more than 95% of the building elevator entrances, and the simulcast terminal reaches 300 Multiple, recycle and play more than 60 times every day.
An advertisement in the same place, at different times, repeated contact with users, will definitely make users have a deep memory of the advertising brand; we all know that many consumers are busy working every day. We don't have much time to deal with the chores in life, but if our advertising machine is playing every day: shopping malls, well-known brands, home furnishings, restaurants. Consumers have the psychology of taking advantage of life-related preferential activities such as decoration companies, so it is easy to produce consumption
Building advertising machines generally have their own set of information network publishing system. This multimedia publishing system is a professional network broadcasting system. Its design is simple and practical, and its functions are friendly and convenient. Its unique remote monitoring video playback function, support streaming live function, support free split screen, timing switching and other functions, the system supports USB upgrade or network remote upgrade, in addition to centralized management: custom programs can be automatically updated to broadcast via the network Terminal, grouping and hierarchical management: broadcast terminal grouping, user-friendly management, role management: user roles and permissions can be set in detail, audit mechanism: user programs need to be audited before they can be released to ensure security; transmission management: user-defined broadcast File transfer time, effective bandwidth management; Direct management: Users can directly manage the terminal playback remotely (synchronization, restart) Playback management: Freely define the playback plan and implement it in the terminal.
The system uses a cloud server architecture for multi-region management to support editing by logging in to the editing software or network access to the program production editing system. On the program screen, each region can be independently controlled, and it supports the content images, videos, and texts of each region. Superimposed with other types of materials can be called the content of the entry page; the system can be transferred to the beneficiary of the latest information for the first time, the office installs the same size LCD advertising machine, and the company profile and process, meeting notifications, or Welcome to visit our company to discuss business and publish it to the advertising machine, which improves efficiency and makes people feel that the company is regular.
Install smart building wall-mounted advertisements at the elevator entrance of the hotel management, which can post the development of nearby catering, shopping and tourism on the advertising machine. The service is so thoughtful. Do you still worry about not getting customers. To sum up the analysis mentioned above: the impact of residential building advertising machines on people's living consumption is very huge, leading to a large amount of advertising investment by many companies.
The space for commercial real estate such as office buildings is limited. With the fierce competition in first-tier cities in recent years, advertising companies have shifted their target to second-tier or even third-tier cities. Building advertising positions will be the focus of competition for advertising media companies.